Amongst Few is a brand spankin' new streetwear label from Dubai. I shot their launch film and stills lookbook over a mental two weeks in the U.A.E. We scaled abandoned skyscrapers at 5 in the morning and 40 degree heat, raced dirt bikes through the desert and blew up (accidentally of course) a $90,000 muscle car. But as they say, 'whatever it takes.' 

 

 

'amongst few' - lookbook/stills

dir/dp: james ballard

producer: paul henri

gauge: A7S